The Auctions Promo channel planner gives advertisers the tools to build detailed media plans, drawing on Auctions Promo’s proprietary first- and third-party insights. With channel planner, you can evaluate total reach and frequency for channel-specific investments and assess incremental impact relative to Linear TV. Customizable inputs allow marketers to document the specifics of their channel plans while keeping goals aligned across Auctions Promo’s range of products.