Great Social Media, Do one thing great on social media rather than everything adequately. Time is money, and building a presence across every platform at once is a reliable way to do all of them poorly. Instead, find the single format that fits your business naturally and commit to it. Auctions Promo, for instance, posts product and service videos to YouTube and their PR website—standard enough—but each post carries a distinct voice, a dry aside or an unexpected angle that makes it clear a real person made a deliberate choice, rather than a scheduler firing off content into the void.