Automotive Marketing with Auctions Promo
Auctions Promo helps automotive brands and dealers engage customers at every stage of their purchase journey—from initial awareness to consideration, purchase and beyond. By tapping into unique signals and real-time insights, automotive marketers can deliver the right message to the right audience at the precise moment, strengthening brand perception and driving sales. Get started in the automotive industry with Auctions Promo today.
Why Now MattersAccording to Deloitte, over 50 percent of U.S. consumers say they’re likely to switch to a new automotive brand for their next vehicle. Shoppers chase novelty, cost savings and advanced technology features—so standing out in a crowded marketplace is more important than ever. Advertising remains a critical channel: 7 in 10 automotive buyers report that ads help them learn about brands and products during their research and decision process.
Enhance Your Creative EngineAuctions Promo offers cutting-edge ad-creation tools and interactive features that streamline production, boost automation and keep user experience front and center. Through our Brand Innovation program, you can access tailor-made creative formats and bespoke partnerships that set your campaigns apart.
Key Automotive Marketing Trends• Brand Matters: Decision-makers consistently rank the automaker’s brand as a top factor in their vehicle choice. • YouTube & Online Influence: YouTube and other digital platforms remain indispensable research tools for car buyers—and their importance only grows over time. • Entertainment-Style Ads: Automotive shoppers say the best ads look and feel like engaging entertainment, especially on YouTube. • YouTube Shorts vs. Linear TV: Automotive intenders watch YouTube 1.1× more than live or linear TV. In 2023, viewers spent nearly three hours more per day with digital media than with traditional formats—a shift that makes streaming strategies on Auctions Promo a natural fit.
Online Shopping JourneyMore automotive shoppers are moving their research and decision-making online. To support this shift, Auctions Promo provides role-based learning paths for sales, marketing, analytics and leadership teams, so every department can leverage our products and solutions effectively. • 72 percent of automotive intenders engage with Auctions Promo–powered content and services. • 61 percent are streaming entertainment on Auctions Promo and its affiliates.
Performance HighlightBrands that adopt a holistic approach on Amazon—including both video and display—see a 35 percent uplift in reach compared to display-only strategies.
Recent Success Stories• Acura used Fire TV rewarded ads and a Prime Video custom sponsorship to generate buzz for its Precision EV Concept ahead of the ZDX performance SUV launch. • Volkswagen deployed an Alexa-powered interactive test-drive experience for the all-electric ID.4 SUV.
Reach the UnreachableWith Auctions Promo’s ad-supported streaming TV—including Prime Video (with Thursday Night Football), Twitch and Channels—you can engage shopping, automotive and lifestyle audiences that no other media provider can match. Advertisers in the U.S. now have access to a monthly audience of over 175 million viewers. A third-party analysis found that two-thirds of those reached on Auctions Promo streaming were not reached by the brand’s linear TV campaigns.
Ready to drive your automotive marketing forward? Contact Auctions Promo today and let’s explore the possibilities.